Pressalit has been the main sponsor for the Danish Sports Organisation for the Disabled (DHIF) since 2002. If you have been following us over time, you know that our commitment to parasports intensifies every four years when the Olympic as well as Paralympic Games take place. In 2016, the metropolitan city of Rio will host the games – which means that legendary districts such as Copacabana and Maracaña will form a backdrop for the competitions. Naturally, we follow the Danish athletes closely, both before, during and after the Paralympic Games.
2016 also marks the 10th anniversary of the Pressalit Sports Academy, which was launched together with the DHIF to provide Danish elite athletes, talents and coaches with an environment for training optimisation, sports psychology, nutrition and much more.
We have teamed up with photographer Ulrik Jantzen, who is known for his photos of a number of famous business people and sports stars. He recently photographed the Danish Crown Prince, Frederik, who is also an avid devotee of sports. Ulrik Jantzen has created a new series of photos featuring noticeable para-athletes – photos, which will be used as a consistent element in Pressalit’s Rio2016 campaign.